Sponsorship is more than what meets the eye. The list of benefits is endless, this page will try to explain all the benefits in a timely manner. Some of these benefits may be obvious while I can assure that most are not even thought of. First we need to examine the different types of sponsorship. The most frequently utilized terms are Primary and Associate. Let's take a look at a Primary Sponsorship.
Primary Sponsorship
As the name suggests, Primary Sponsorship is the most visible sponsor. This sponsorship requires the most financial investment and while some items included in the sponsorship may appear similar to an Associate Sponsorship, they are scaled differently. Some assets of a Primary Sponsorship include:
Seems like a lot of logo placement right? Let's look more in depth at the hauler. We drive from Seymour, Connecticut to Stafford Motor Speedway in Stafford Springs, Connecticut every single Friday for 21 weeks. Approximately 73 Miles, one way. The car gets hauled in a 40ft enclosed trailer that can be wrapped in your colors and logos. 150 miles every Friday, 3,150 miles per season of your logo's catching eyes on major Connecticut highways.
B2B
Racing used to work in the form of slap a logo on a car and hope it works. That's never a good idea to just hope it works. So here's how we make it work. B2B Relationships. A sponsorship investment gives you instant access to fellow sponsors within the sport. For some, B2B is the primary reason for sponsorship. An example of a successful partnership is our relationship with a Connecticut based waste management company. We formed this partnership in 2018, this company sponsors our racecar with 'x' amount of money, We facilitated a deal where a local property management company utilizes only this companies services in exchange for use of our racing assets. This company sees a massive return on their investment every year. Which can explain why this partnership has gone on for 6 years now.
Local Sponsorship
We have focused on local sponsorship at Stafford Motor Speedway for majority of this article, this is because right now this is our primary focus. Stafford Motor Speedway streams the races via the FloRacing platform. These races average 17,073 viewers weekly with a peak of 38,265 viewers. They also see an annual attendance of over 175,000 people. These viewers are all potential customers of your brand. With our status of a weekly up front contending for wins racecar, your logo and branding is almost guaranteed to be seen nationwide. This sponsorship would be the most affordable, starting from a few hundred dollars per week. 21 races, one track, one goal. Win.
National Sponsorship
The other option is a whole different beast. Nick was granted approval to race in the NASCAR Craftsman Truck Series, an upper-tier division of the NASCAR ranks. The financial requirement to compete at this level is significantly more, with this comes more visibility and more B2B opportunity. The Truck Series travels to 20 states for 23 races, bringing the total mileage of the team hauler to over 50,000 miles! The races are found on FoxSports1 with an average viewership of 1,000,000 people with an average attendance of 25,000 per race. This option ranges from $5,000-$10,000 for an Associate Sponsorship to roughly $50,000 for a Primary Sponsorship per race. The B2B opportunities within the Truck Series are endless. Some major brands within the series are Celsius, Mobil1, Gainbridge, Safelite Auto Glass, Monster Energy, NAPA, JBL, the list goes on.
These are all just some of the ways for you to see value in sponsoring our team. Every package is tailored specific to your budget and marketing goals, For more information regarding pricing, statistics, and how to get started. Fill out the form below and I will get back to you ASAP. Thank You, We look forward to working together.
Primary Sponsorship
As the name suggests, Primary Sponsorship is the most visible sponsor. This sponsorship requires the most financial investment and while some items included in the sponsorship may appear similar to an Associate Sponsorship, they are scaled differently. Some assets of a Primary Sponsorship include:
- Logo placement on Hood, Quarter Panel, Rear Panel, Driver's Fire Suit, Pit Box, Team Hauler, Awnings, Autograph Cards, Press Releases, Team Uniforms, Merchandise, Team Website, and Social Media Accounts.
- You also receive access to the racecar, driver, and team for your unique initiatives, activations, and events. You can have an autograph signing or have the racecar sit outside your business to catch eyes, anything you want!
- On-Site Marketing Options Such As an On Track Billboard
- Unlimited use of photos and videos of the car, team, and driver.
- Tickets to the events for you and employees, where you can come in the pits to see your racecar and team.
- Weekly social media recap blog presented by you.
Seems like a lot of logo placement right? Let's look more in depth at the hauler. We drive from Seymour, Connecticut to Stafford Motor Speedway in Stafford Springs, Connecticut every single Friday for 21 weeks. Approximately 73 Miles, one way. The car gets hauled in a 40ft enclosed trailer that can be wrapped in your colors and logos. 150 miles every Friday, 3,150 miles per season of your logo's catching eyes on major Connecticut highways.
B2B
Racing used to work in the form of slap a logo on a car and hope it works. That's never a good idea to just hope it works. So here's how we make it work. B2B Relationships. A sponsorship investment gives you instant access to fellow sponsors within the sport. For some, B2B is the primary reason for sponsorship. An example of a successful partnership is our relationship with a Connecticut based waste management company. We formed this partnership in 2018, this company sponsors our racecar with 'x' amount of money, We facilitated a deal where a local property management company utilizes only this companies services in exchange for use of our racing assets. This company sees a massive return on their investment every year. Which can explain why this partnership has gone on for 6 years now.
Local Sponsorship
We have focused on local sponsorship at Stafford Motor Speedway for majority of this article, this is because right now this is our primary focus. Stafford Motor Speedway streams the races via the FloRacing platform. These races average 17,073 viewers weekly with a peak of 38,265 viewers. They also see an annual attendance of over 175,000 people. These viewers are all potential customers of your brand. With our status of a weekly up front contending for wins racecar, your logo and branding is almost guaranteed to be seen nationwide. This sponsorship would be the most affordable, starting from a few hundred dollars per week. 21 races, one track, one goal. Win.
National Sponsorship
The other option is a whole different beast. Nick was granted approval to race in the NASCAR Craftsman Truck Series, an upper-tier division of the NASCAR ranks. The financial requirement to compete at this level is significantly more, with this comes more visibility and more B2B opportunity. The Truck Series travels to 20 states for 23 races, bringing the total mileage of the team hauler to over 50,000 miles! The races are found on FoxSports1 with an average viewership of 1,000,000 people with an average attendance of 25,000 per race. This option ranges from $5,000-$10,000 for an Associate Sponsorship to roughly $50,000 for a Primary Sponsorship per race. The B2B opportunities within the Truck Series are endless. Some major brands within the series are Celsius, Mobil1, Gainbridge, Safelite Auto Glass, Monster Energy, NAPA, JBL, the list goes on.
These are all just some of the ways for you to see value in sponsoring our team. Every package is tailored specific to your budget and marketing goals, For more information regarding pricing, statistics, and how to get started. Fill out the form below and I will get back to you ASAP. Thank You, We look forward to working together.
